Another one of the questions I get asked as a freelance writer, is what niches are popular to start in? This was so hard for me when I first started, especially in the beginning stages of blogging. I was so all over the place. I wanted to write about lifestyle, but that is such a broad subject, I couldn’t narrow it down. As it turns out, this is something that most newbies have in common. Here are some good starting places.
Right now the most popular niches I have found are based around kid’s content, automotive topics, personal finance, and content for wedding venues. When you narrow down your niche you become known for specialized writing. The longer you do it the more you can charge.
I hear some freelancers say they expand their niche to include everyone. That’s awesome! I just don’t know how they do it. When you can focus on one specific thing, you become very specialized, and people recognize your work for that topic. Eventually, they come to you asking for your work. You no longer have to throw out pitches.
Niches to Choose From as a Freelance Writer
These are topics that I have been noticing the most on job boards. This is not based on years of research but on glimpsing and paying attention to patterns and trends when running my business.
This does not mean content for parents. I know it seems like it. However, during COVID-19, kids adopted the use of tech, and all of a sudden, there is a need to post kid-friendly content for Google searches. This very second there are jobs open and available on Upwork that want content creators who can explain things for second graders.
It means you will be writing 200-word blog posts in an easy-to-read language that will be posted on a fun and interactive website for kids. If you have kids and you know what you would want your kids to find on the web, this could be a great position for you.
If you have a knack for saving money and know how to give financial advice, this may be the best job for you. There are tons of jobs open on ProBlogger that want personal finance gurus like you. They will ask if you have had any experience writing in this niche and if you have had a formal education.
If you don’t have a formal education but are interested in learning more about a certain field, you can use Coursera and acquire a certificate that you can add to your resume. For many jobs on ProBlogger, they are more interested in a portfolio than a certificate and resume.
If you love cars and really know how to describe pieces and parts, this may be the job for you. Not many writers can accurately describe what a mechanic is talking about, and this niche always has tons of jobs available. Tons of writers would prefer working on beauty or lifestyle that the other industries have a hard time finding someone for tech and auto. There are plenty of jobs available, and they are not as competitive as other fields.
Content for Wedding Venues
This is a niche that I have seen in the past, but due to the influx of weddings that have been moved to this year and next, it has been BOOMING. More venues need to book online, and one of the best ways to drive customers to their venue is by having blogs. That’s where you come in.
Keep in mind that most clients will have a very specific content guide for you to follow. You won’t be writing about whatever you find interesting; you will be writing what the clients want you to write. They will usually have a basic guide laid out for you, SEO keywords to add in, and the formatting style clearly stated.
Narrow Down Your Niche for Better Results
One of my biggest regrets is not focusing on my niche and sticking with it. I am now known for tech writing and boosting traffic to companies that build massive machines for various customers in my freelancing career. It’s probably the coolest thing about me, but it’s not really what I envisioned myself writing.
So, if you have a specific niche in mind, like lifestyle. Narrow it down even further. Would you like to talk about sex, healthy relationships, food, sustainable farming, or making your own clothing? It can be hard to talk about ALL of those things and make your portfolio cohesive. Stick to one thing and keep at it until you get one client in that area.
These are four niches that I have seen in tons of posts looking for writers. However, you can find jobs for any niche with the right search tactics, there are literally thousands on niches to specialize in. These niches listed are great areas to get started and will lead you to many more clients in the same niche. It’s time to become known for one of these areas, and the first step can be taken today.